THE GAME PLAN
YOUR BOOK IDEAS
THINK ABOUT MARKETING AS YOU WRITE
CREATE YOUR OWN MIRACLES
PRICING YOUR BOOK
INITIAL MARKETING LAUNCH
LEGAL MATTERS
WRITING FOR SOCIETY

UNDERSTANDING BOOK STORES
YOUR BOOK CAN BE ORDERED THROUGH ANY BOOK STORE
BOOK SIGNING
SELLING THE BOOK STORE ON A SIGNING
WHEN THEY SCHEDULE THE SIGNING
HOW MANY BOOKS WILL AN INDEPENDENT BOOK STORE ORDER
HOW MANY BOOKS WILL A CHAIN STORE ORDER
SETTING THE STAGE AT THE SIGNING
HOW ABOUT A DISCUSSION GROUP
HELP FROM A LOCAL RADIO SHOW
HELP FROM THE LOCAL NEWSPAPER
WHEN THE BOOK SIGNING IS OVER

THE INTERNET
INTERNET SEARCH ENGINES
INNOVATIVE NEW INTERNET MARKETING
YOUR OWN WEB PAGE OR SITE
OBTAINING YOUR OWN DOMAIN NAME
A HOST FOR YOUR DOMAIN
EMAIL & SPAM
A DESIGNER FOR YOUR SITE
BANNER & POP-UP FEATURES ON YOUR SITE
FEATURING YOUR BOOK
ON AN INTERNET MALL
TOPIC RELATED INTERNET SITES
INTERNET BOOK SELLING SITES

CREATING AVENUES
SELLING DIRECT
PAYMENT OPTIONS
LOCAL & INTERNATIONAL BOOK FAIRS
SEEKING A LARGE PUBLISHER
SHOULD YOU USE AN AGENT
VANITY, SUBSIDY, & CO-PUBLISHING
E-BOOKS HAVE A FUTURE
AGAIN – WHO MAKES YOUR BOOK A SUCCESS

SYNOPSIS OF 80-20 MODEL FOR YOUR BOOK
ADVANCE ORDERS

PRACTICAL MATTERS
IMPORTANT DETAILS & YOUR COMPUTER
COMPUTER TEXT
WRITING HINTS
EDITING IS A FACT OF LIFE
LENGTH OF BOOK
NAMING YOUR BOOK
COPYRIGHT
COPYRIGHT DISCLAIMER

FORMATTING YOUR MATERIAL
FRONT & BACK MATTER
ISBN
LIBRARY OF CONGRESS
CATALOGING IN PUBLICATION
REFERENCE MATERIAL
PHOTOS & ILLUSTRATIONS
PAGE LOCATION AND NUMBERING
CHAPTERS
POSITIONING OF PAGES
MARGINS
WHITE SPACE
SENTENCES
SIZES OF BOOKS
FONTS
LINE SPACING
RIGHT JUSTIFICATION
HEADINGS
HEADERS
PARAGRAPH INDENTS
WHEN TO USE BLANK LINES
DASHES
ITALICS
LAST PAGE OF THE BOOK
CREATIVE LICENSE
A WORD OF ADVICE
POSITION YOURSELF
YOUR NEXT BOOK

PRODUCING A PROFESSIONAL BOOK
CHOICES ON COVER DESIGN
HIRE A PAGE DESIGNER
PREPARING THE PHOTOS

READY TO PRINT
FINAL REVIEWS ABOUT PUBLISHING
COLOR PRINTING
OFFSET PRINTING
CHOOSING A PRINTER
EXAMINING THE PROOF

THINGS YOU WILL NEED
SETTING UP YOUR BUSINESS
TAX WRITEOFFS
OBTAINING AN ISBN
OBTAINING THE SAN
OBTAINING LIBRARY OF CONGRESS
OBTAINING CATALOGING IN PUBLICATION
OBTAINING THE EAN BAR CODE
OBTAINING COPYRIGHT FORMS

BOOK INDUSTRY PATHWAYS
FINDING A BOOK DISTRIBUTOR
ACCESSING BUYERS FOR THE CHAINS
BOOK INDUSTRY CHANGES
REMEMBER RETURNS

MAKE IT EASY TO ORDER
SHOULD YOU ACCEPT CREDIT CARDS
ACCEPTING CHECKS
DO YOU NEED A TOLL FREE NUMBER
HANDLING TELEPHONE ORDERS
FILLING ORDERS
INVOICING
CHARGES FOR SHIPPING & HANDLING
SHIPPING REQUIREMENTS
SHIPPING INTERNATIONALLY
A POSTAGE MACHINE
BOXES & MATERIALS
DON’T HARASS THE BUYERS
WHEN PAYMENT IS LATE
KEEP ACCURATE RECORD
OUR OPINION

HAVE WE COVERED IT ALL
IS IT THE JOURNEY OR THE DESTINATION
ABOUT US